Here are the best Ad Engagement Strategies to Test Now for Publishers. Read these tips to know about ad engagement strategies.
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1. Give viewers multiple ways to engage
If your ad contains just one link to your landing page, you’re missing engagement opportunities. If the primary link goes to your landing page, add a second link where a viewer can print a coupon or request a free sample. Then, depending on the size and complexity of your ad, consider a third link to sign up for your newsletter or to follow you on social media.
2. Go native
A native ad is one that blends in with the format of the page it’s on. For a news site, it might include your logo on the page of a story, with the word “sponsored” in the corner. On search results pages, native ads are shown in the form of “related ads” at the top of the page. The numbers are promising:
Viewers engage native ads 53 percent more than banner ads.
Thirty-two percent of viewers said they would share a native ad vs. 19 percent for banner ads.